Services

Every way we can work together.

One partner for the strategy and the execution that follows, from a single AI-search audit to an ongoing editorial retainer. Most engagements start with a conversation, not a contract.

AI Search & GEO Audits

Best for: Brands losing organic clicks to AI Overviews who need to know exactly why.

A full evaluation of your existing content for AI Overview inclusion, entity density and extraction readiness, delivered as a prioritised blueprint for visibility in generative search.

What it includes

Entity and schema gap analysis
Page-by-page visibility scorecard
Prioritised fix list, ranked by impact
Competitor citation benchmark

Content Strategy & Editorial Retainers

Best for: Marketing teams who need a strategist directing the calendar, not just filling it.

Ongoing editorial direction, content system design and execution of search-optimised assets engineered for authority, organic traffic and genuine engagement, rather than publish volume.

What it includes

Monthly editorial roadmap
Topic and keyword architecture
Managed writing and editing
Quarterly performance review

SEO Website Copywriting

Best for: A site relaunch, a new product line, or a homepage that is not converting.

Website pages that clarify the offer, answer real search intent, and give the right buyer a reason to act. Home, product, service and landing pages built to rank and to read well.

What it includes

Homepage and core page copy
On-page SEO structure
Conversion-focused calls to action
Messaging hierarchy per page

E-Commerce & Trend Content Systems

Best for: D2C and e-commerce brands competing on more than price.

Data-backed market intelligence, product storytelling and buyer-intent mapping designed to capture emerging commercial trends and shorten the path from search to sale.

What it includes

Trend and category research
Buyer-intent content mapping
Product and category page copy
Seasonal content calendar

Brand Voice & Positioning

Best for: Brands that sound like everyone else in their category.

Turning founder expertise into a clear, defensible market position and a voice that holds across every page, post and pitch, so the brand is recognisable before the logo appears.

What it includes

Positioning and messaging framework
Voice and tone guide
Team enablement session
Before and after page rewrites

AI Editorial Coaching

Best for: Teams already using AI tools who want guardrails, not a ban.

Practical training for marketing and content teams on where AI genuinely helps production, and where it quietly erodes trust, rankings and brand voice if left unchecked.

What it includes

AI workflow audit
Editorial review checkpoints
Live team training session
Prompt and quality playbook

Not sure which one you need?

Tell me what you are trying to fix. I will tell you honestly which of these applies, or whether it is something else entirely.