Content strategy  ·  SEO  ·  AI search

Found on Google.
Quoted by AI.
Chosen by your buyer.

I’m Pragya Jha. I help SaaS, e-commerce and expert-led brands build content that search engines rank, answer engines cite, and buyers trust enough to act on.
Let’s talk about your project
See my work

Work published in

SlurrpFoodies OnlyYouthKiAwaazABP LiveGoDaddyYoginiiBuddyMantra

There are two search engines now. Most brands are built for only one.

Google still sends the clicks. But ChatGPT, Gemini and AI Overviews increasingly answer the question first, and only cite sources they can parse and trust. Optimising for one while ignoring the other leaves both traffic and credibility on the table.

Traditional SEO alone

Keywords and links aimed at a results page that increasingly answers the question itself, before anyone clicks through.

Generic AI content alone

Quick to produce and hard to tell apart. Little that a model treats as authoritative, and little a reader remembers.

Editorial depth, built to be extracted

Evidence-led content with the structure a crawler can read and the substance a reader believes. That is the work I do.
See how it works →

One partner for the strategy and the work that follows.

All six services →
01

AI search & GEO

Entity mapping, schema and answer-ready structure, so ChatGPT, Gemini and AI Overviews summarise your brand correctly and credit you when they do.
02

Content strategy & SEO

Editorial systems, topic architecture and website copy engineered to rank on Google and still read like a person wrote them.
03

Brand positioning

Turning founder expertise into a clear market position and a voice that stays consistent across every page you publish.
Pragya Jha, content strategist and AI search consultant
About Pragya

Strategy first, then the sentences.

Most brands are answering one question for a buyer, a search engine and an AI model at the same time. Getting that right starts with deciding what to say and how to structure it, not with writing faster.
My background is journalism, so I test the claim before I write the sentence. It is also why the work holds up when a careful reader, or a citation engine, goes looking for the source.
More about how I work →
5+Publications with live bylines
6Ways to work together, from a single audit to a full retainer

How the work runs.

Three moves, in this order.
01

Diagnose the gap

I review what you publish today against what your buyer asks, what Google rewards, and what an answer engine can actually extract and cite.
02

Architect the system

Topic and entity architecture, page structure, schema and a voice guide, so future pages compound instead of competing with each other.
03

Ship and measure

Publish the work, then track qualified organic visits, assisted conversions and where the content shows up in AI answers.
Selected work

A few pieces, live where they published.

Full portfolio →
Slurrp

The History Of Ice Cream Cones

Food history written with the detail, texture and surprise of a good story.
Read the piece →
Foodies Only

A Practical Guide To Sweeteners

A research-led explainer on natural and artificial sweeteners that never talks down to the reader.
Read the piece →
YouthKiAwaaz

The Pandemic And Gen Z Mental Health

Reporting and context around a generational mental-health question.
Read the piece →

Let’s make your content work as hard as your business.

Tell me where you want to grow and I’ll give you a straight view of what would actually help.
Let’s talk about your project

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